{"id":421580,"date":"2024-06-13T19:30:00","date_gmt":"2024-06-13T14:00:00","guid":{"rendered":"https:\/\/www.guidingtech.com\/?p=421580"},"modified":"2024-06-13T17:45:29","modified_gmt":"2024-06-13T12:15:29","slug":"how-ios-18-features-apple-marks-major-leap","status":"publish","type":"post","link":"https:\/\/www.guidingtech.com\/how-ios-18-features-apple-marks-major-leap\/","title":{"rendered":"iOS 18 Features Mark a Major Leap for Apple, and Here\u2019s Why I Think So"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Now that Apple has unveiled the features coming in iOS 18 and the dust has settled, I&#8217;ve had some time to consider what these new customization and &#8216;intelligence&#8217;-centric features mean for Apple and why they signal a shift in the company&#8217;s mindset. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-1024x576.jpg\" alt=\"Why iOS 18s New Customization Options Are a Step Forward for Apple\" class=\"wp-image-421601\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-1024x576.jpg 1024w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-300x169.jpg 300w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-768x432.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-1536x864.jpg 1536w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple-684x385.jpg 684w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/Why-iOS-18s-New-Customization-Options-Are-a-Step-Forward-for-Apple.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s almost like Apple is no longer stuck in its ways and is now open to change. We\u2019ve seen this with the EU regulation mandating the use of USB-C and the opening up of the iOS platform for multiple App Stores (EU only). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While these changes were forced, Apple\u2019s decision to release arguably the most comprehensive iOS update in almost a decade speaks volumes about the company&#8217;s future direction. Let me explain how these changes could be a step forward for Apple and why they may lead to Apple being more flexible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ios-18-could-bring-back-former-users\">iOS 18 Could Bring Back Former Users<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many hardcore Apple users, despite enjoying the fruits of Apple\u2019s proverbial &#8220;walled garden,&#8221; drifted away. This was primarily due to a few reasons: First, Apple was reluctant to let users customize their devices; almost every Home Screen looked the same. Second, the lack of features like RCS and call recording pushed many away. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421584\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-ICONS-473x1024.jpg\" alt=\"iOS 18 ICONS\" class=\"wp-image-421584\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-ICONS-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-ICONS-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-ICONS-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-ICONS.jpg 591w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421583\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-473x1024.jpg\" alt=\"ios 18 2\" class=\"wp-image-421583\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-768x1662.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-710x1536.jpg 710w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-946x2048.jpg 946w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-2.jpg 1183w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, recent iOS updates have given users hope for significant changes. If you remember, it started with the addition of widgets in iOS 14. And now, Apple has allowed users to go all out with customization (with iOS 18), including dark mode and single-color icons, almost inspired by Android\u2019s Material You design language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call recording, app locking, and RCS are even better reasons to return to iOS. Yes, call recording alerts both parties that the recording is in progress, but that&#8217;s the right approach as it ensures transparency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-1024x576.jpg\" alt=\"call recording on iOS 18\" class=\"wp-image-420794\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-1024x576.jpg 1024w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-300x169.jpg 300w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-768x432.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-1536x864.jpg 1536w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10-684x385.jpg 684w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/iOS-18-features-10.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.guidingtech.com\/ios-18-gets-t9-dialing-and-app-lock\/\">iOS 18 finally gets T9 dialing and app lock a decade later than it should have<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ios-18-keeps-things-fresh-for-current-users\">iOS 18 Keeps Things Fresh for Current Users<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I, for one, was tired of the same old Home Screen. Yes, you could change widgets and make smart stacks, but it always felt limited. Whenever I went back to an Android device, be it for testing or personal use, I immediately felt better due to the myriad of customization options. It felt liberating. Like coming back home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few reasons why I think Apple has changed this, and will please its current user base through this update:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-new-control-center-is-straight-out-of-android-s-playbook\">The New Control Center Is Straight Out of Android&#8217;s Playbook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One key area lacking in iOS for me was the Control Center. While I learned to live with it, what Apple has done with iOS 18 feels right. Now, you can quickly change the order and resize the controls, including main controls like Wi-Fi and Bluetooth. This major change has freshened my perspective on iOS.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421588\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-473x1024.jpg\" alt=\"ios 18 control center\" class=\"wp-image-421588\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-768x1662.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-710x1536.jpg 710w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-946x2048.jpg 946w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center.jpg 1183w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421587\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-473x1024.jpg\" alt=\"ios 18 control center 2\" class=\"wp-image-421587\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-768x1662.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-710x1536.jpg 710w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-946x2048.jpg 946w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-18-control-center-2.jpg 1183w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This brings iOS 18 almost on par with what you can do on Android, and that alone speaks volumes about this big change. I can&#8217;t express it enough, but having the volume controls and brightness toggles on top is priceless, at least for me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iMessage Gets Love Too<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quite a few of us swear by using iMessage for communication. With new features making texting more fun, I believe it will see even wider adoption. You can now bold, italicize, strikethrough, and animate text. New Tapbacks even let you send your own stickers, making for a very fun experience. Plus, of course, you get the message scheduling feature, which, let&#8217;s be real, can come in clutch often.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"484\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-imessage-tools.gif\" alt=\"apple imessage tools\" class=\"wp-image-421592\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apple Intelligence Shows How Generative AI Could Be Used to Add a Personal Touch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How often have you wished you could create a quick caricature of your loved ones right on your device? I have &#8230; countless times. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, when Apple revealed that on-device generative models could make quick illustrations of your friends and family, I was elated. With on-device writing and communication tools, it adds great value for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Genmoji and Image Creation Is Fun<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This adds a massive personal touch to your conversations and shows how generative AI can be used differently. The best part is that it all happens on-device, with privacy in check. You don\u2019t have to tell <a href=\"https:\/\/www.apple.com\/apple-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Intelligence<\/a> who your loved ones are; it learns from your device. This seamless integration sets Apple\u2019s implementation apart from the rest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-Device Writing and Communication Tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These tools make a lot of sense for the average user. Whether summarizing articles, emails or preparing a cover letter, you can do it all without installing third-party apps. This move makes AI mainstream, helping it to reach billions of users who will benefit from these features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combined with existing features in apps like iMessage, these changes make communication fun, which is fantastic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-1024x663.jpg\" alt=\"apple writing tools\" class=\"wp-image-421594\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-1024x663.jpg 1024w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-300x194.jpg 300w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-768x497.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-1536x994.jpg 1536w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools-595x385.jpg 595w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/apple-writing-tools.jpg 1644w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.guidingtech.com\/download-ios-18-wallpapers\/\">Download the iOS 18 wallpapers for your iPhone<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-we-seeing-a-more-flexible-apple\">Are We Seeing a More Flexible Apple?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple is not known for adapting quickly in terms of hardware and software. It took over a decade to <a href=\"https:\/\/www.guidingtech.com\/is-usb-c-on-iphone-15-better-than-lightning\/\">switch to USB-C on the iPhone<\/a>. iOS looked practically the same across multiple generations until iOS 18. You get the gist. But I believe Apple is now more open to change than ever before, and this is just the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the little things that count. Apple has finally added a theme engine to iOS that lets you change icon colors. This gives me hope for a future where you can install third-party icon packs and go wild with customization. While this may not be everyone\u2019s preference, for someone like me who loves adding character to everything and grew up tinkering with Android devices, this is a welcome move.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421595\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-473x1024.jpg\" alt=\"ios lockscreen 2\" class=\"wp-image-421595\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-768x1662.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-710x1536.jpg 710w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-946x2048.jpg 946w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-2.jpg 1183w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" data-id=\"421596\" src=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-473x1024.jpg\" alt=\"ios lockscreen\" class=\"wp-image-421596\" srcset=\"https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-473x1024.jpg 473w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-139x300.jpg 139w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-768x1662.jpg 768w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-710x1536.jpg 710w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-946x2048.jpg 946w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen-178x385.jpg 178w, https:\/\/www.guidingtech.com\/wp-content\/uploads\/ios-lockscreen.jpg 1183w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s more: think about Lock Screen quick shortcuts, scheduling messages in iMessage, the Passwords app, custom routes in Maps, and a truly personal Photos app. It all signifies a massive change in Apple\u2019s way of working, and I\u2019m all for it.<\/p>\n\n\t\t\t<div id=\"daexthefup-container\"\n\t\t\t\tclass=\"daexthefup-container daexthefup-layout-side-by-side daexthefup-alignment-left\"\n\t\t\t\tdata-post-id=\"421580\">\n\n\t\t\t\t<div class=\"daexthefup-feedback\">\n\t\t\t\t\t<div class=\"daexthefup-text\">\n\t\t\t\t\t\t<h3 class=\"daexthefup-title\">Was this helpful?<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"daexthefup-buttons-container\">\n\t\t\t\t\t\t<div class=\"daexthefup-buttons\">\n\t\t\t\t\t\t\t\n\t\t\t<div class=\"daexthefup-yes daexthefup-button daexthefup-button-type-icon\" data-value=\"1\">\n\t\t\t\t\n                <svg>\n                    <defs>\n                        <style>.happy-face-cls-1{fill:#c9c9c9;}.happy-face-cls-2{fill:#e1e1e1;}.happy-face-cls-3{fill:#676767;}<\/style>\n                    <\/defs>\n                    <g id=\"happy_face\">\n                        <circle class=\"happy-face-cls-1 daexthefup-icon-primary-color\" cx=\"24\" cy=\"24\" r=\"17\" \/>\n                        <path class=\"happy-face-cls-2 daexthefup-icon-circle\" 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